Experiential Marketing


Experiential marketing (XM) is a marketing methodology that uses brand relevant experiences to engage consumers on a personal level. Marketers seek to create interactive brand experiences that transform consumers' opinions more than traditional marketing approaches. It is widely proven that one-on-one interactions leave a longer-lasting and more favorable impression on consumers. Most brand marketers include experiential marketing programs as part of their overall marketing strategy.

In order to create engaging experiences, brand marketers create their own events or seek out events that complement their brand. An example of this is an auto manufacturer participating in the New York Auto Show in order to promote its latest models.

Executing an XM campaign requires a significant amount of planning and coordination. Since XM campaigns involve one-on-one interactions between a consumer and a marketer, they are very people intensive.

Eventgum helps experiential marketers

Eventgum solves a number of issues facing anyone running an experiential marketing campaign;

  • Marketers can easily locate events, on a national basis, that complement their brands
  • Marketers quickly search for qualified promotional staff and list job opportunities for their promotions
  • Guerilla marketers search, locate and analyze high-traffic hotspots for their guerrilla campaigns
  • All marketers can locate vendors to provide services required for their promotions